[Amplify] Brand FLOW: tell powerful stories which compel buyers

Regardless of your industry, to stand out, your message must resonate and stand out.  This is done by picking a unique and powerful story line.  Leverage the 'why' you matter over 'what you do'.  For instance, instead of promoting your food manufacturing business as a leading supplier of something, a more impactful story line is 'There is a reason over 70 million American's each week trust our products'.  Your prospects will want to know the reason behind the 'why'.

All customers have buying agendas.  These are hot buttons and cold buttons which directly influence how decisions are made.  There is a science in how and what solutions and outcomes are chosen.  When you understand this information and align it with what is fueling your team's mission and purpose as well as your storyline, you will stand out and share a compelling story of the 'what' that is behind the 'why'.

Leverage video to tell simple yet powerful and compelling stories about your 'why' is easier than ever.  Today, video is an inexpensive way to provide and endless stream of short form messaging which brings your value to life.    Linking your story line with your 'why' statements and buying agendas makes it easy for prospects to envision the outcomes they desire.

Aligning your marketing with your operational performance allows your brand to deliver on promises, no matter the touch point.  Too often marketing efforts focus on the easy and the obvious.  Websites, brochures, conferences, trade shows, can often command the vast majority of effort and resources.  While these are important, do not neglect less obvious but equally important touch points where your story line is easily re-enforced.